↑ 1.0 1.1 "Adele announces new single, 'Send My Love (To Your New Lover)' ".Songwriting - Adele Adkins, Max Martin, Shellback.It also appeared on Adele's Vevo channel shortly after the show.Ĭredits and personnel The full music video was shown during the 2016 Billboard Music Awards on May 22, 2016. She wears a flower-printed dress and sways while different scenes of her play on top of each other. Music video Ī small clip of the video was released on Adele's Twitter page.
He named it his "pick for the breakout track on 25". Vanity Fair's Josh Duboff called "Send My Love (To Your New Lover)" "the poppiest song Adele has ever recorded". Nick Messitte of Forbes gave the song a positive review, writing "It’s got the grace of damning individuals without sinking to their level it boasts nostalgia-not the least of which for a sound popularized in 2013". He writes that "she wades into the waters of contemporary pop music like never before". īusiness Insider 's Tony Manfred says this song is different from Adele's earlier work. He also wrote, "It’s a little melancholy, but it comes with some shimmy-inducing production". Michael Arceneaux, of Complex magazine, says that the track was the least sad song on 25. McDermott wrote "this song is among the most interesting of her career". Maeve McDermott and Patrick Ryan of USA Today included "Send My Love (To Your New Lover)" in their list of 2015's 50 best songs. Los Angeles Times ' Mikael Wood wrote that the song is "a welcome flash of sass". In a positive review, a writer for The Hindu wrote that the song is a "spritely song" and called it "an I'm-so-glad-you're-gone number". Rob Garratt of The National (Abu Dhabi) said the song is a "bouncy pop nugget" and it "falls into that classic pop tradition of transforming a turn-down into a lover's rebuke". It ranked #26 on the Year-End Billboard Hot 100 of 2016.Ĭritical reception īBC News' Mark Savage said this is a "nimble pop song" and wrote that it "shows a fresh, playful side to the star". It reached the top five in the UK and the top 10 in Canada. The song reached number 8 on the US Billboard Hot 100 and number 1 on the Mainstream Top 40 (Pop Songs) chart. The video shows the singer in front of a black backdrop. It was uploaded to the singer's official Vevo account soon afterwards.
After learning that they were producers Max Martin and Shellback, Adele worked with them on 25.Ī music video of the song premiered on May 22 at the 2016 Billboard Music Awards. Adele has said that she heard fellow singer-songwriter Taylor Swift's 2012 single " I Knew You Were Trouble" and asked who the writers of that song were. It was the album's third single, after " Hello" and " When We Were Young". It was released on streaming services on May 16, 2016. " Send My Love (To Your New Lover)" is a song recorded by English singer-songwriter Adele. "Send My Love (To Your New Lover)" on YouTube
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